Gatherade extra credit

Chad Girnun

National Expansion:    One point that Professor Pryor brought up that I feel could lead to national expansion would be to promote the app at job fairs and within a strictly college demographic. There are strong reasons behind each of these points.
            Promoting at job fairs provides for national growth for very obvious reasons. If you are promoting at a career fair at UF for Heavener business week for example, there is a multitude of companies from across the country. These moments would be the highest in density of companies from around the country. I believe that Gatherade won’t have as close in person contact with companies from all over the country as they will during these job fairs. Establishing a personal relationship for national companies will allow professional relationships to build so that even if a company doesn’t encourage Gatherade over say LinkedIn, it will still at some point be talked about by more and more people across the nation. Additionally, it allows for Gatherade to practice making connections with these companies by using their app. This will only further promote the app and allow representatives of companies to see the exact product that they would be buying, eliminating a stronger need for an elevator pitch when Gatherade could keep in contact with companies via their own product and self-promote.

My idea of promoting strictly to the college market comes from one reason. If you can make it so that the four-year age gap of adults from 18-22 are using Gatherade, it is only a small wait until they enter the workforce and spread it. Companies are always adapting to what the younger generations entering the workforce are doing. For example, until LinkedIn got insanely popular amongst the new working graduates, it wasn’t as commonly looked at. The best possible customers and promoters would be college students. As they get internships, jobs, travel, start businesses, and keep in touch with one another when they move away from school, they will use Gatherade. Slowly all incoming college students will be persuaded to do so. After a small time, companies will start using Gatherade to tap into and gain an advantage into connecting with college students. Gatherade has to “infiltrate” the college age gap in order to see national expansion for when these now college students graduate and take over and change the workforce to become more modern and catered to them.

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