Customer Avatar

Customer Avatar:

My customer avatar is an 18-19-year-old college freshman at the university of Florida. This customer wakes up around 8 to 9:30 every morning after having roughly anywhere from 7 to 9 hours of sleep. They then go to class, go back to their dorm, complete homework and go to either a fraternity or sorority house for lunch, or eat at one of the pod markets on campus. This student walks an average of about 5 miles a day because they are living in a campus dorm and don’t own a car. They commonly spend their free time on four main social media platforms. These platforms are Instagram, Snapchat, Facebook, and Twitter. They spend most of their free time hanging with friends at night after they have gotten dinner and completed their work for the day. They don’t have the free time necessary to clean their rooms and either use the “La-z Dorm” laundry service or do their own laundry.

            One of the reasons I was able to pinpoint so many statistics on this ideal customer is because I am that customer. I feel extremely similar to this customer, I walk anywhere from 4-6 miles a day and am sleeping at an average of 8 hours a night. I go to a fraternity house for meals and spend most of my time doing homework or hanging out in people’s rooms in my dorm. Because of my rigorous schedule and introduction into college, I don’t have the time to clean my own room.

            I don’t think it is a coincidence that I have a lot in common and basically am my own customer avatar. I think the reason I saw the need and problem for a dorm room cleaning service that is cleaned by other students who have the time is because I often come home to a messy room and don’t have the time, desire, or energy to clean it. I would definitely spend the extra cash to have my room cleaned if I knew it was to be done correctly. I think since I saw this problem and talked to so many of my friends that are in the same demographic as me having this problem, I then came up with the idea of this service. Doing this allowed me to see the problem and get an inside perspective as someone also trying to start a business catered to the needs of me and those around me.
Image result for broward dormImage result for broward dining ufImage result for turlington hall classroom

Comments

  1. UnknownOctober 29, 2018 at 10:56 PM

    I think it is great that you connected with your customer in such a way that you can describe their day to day life. You are in a position where you can greatly assess what your customers need, as you are similar to them and think like them. I especially like the term you used "inside perspective", as that is really what all successful businesses need to strive. I think the outlook you have regarding your customers is great, and will help you to formulate your business.

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  2. Alexandro GaravitoOctober 29, 2018 at 11:24 PM

    Hello Chad, excellent choice of avatar, and to be honest, I would consider myself a possible customer for your business service since my room is completely disorganized during exams. As far as I am concerned, I would say that we all relate to our avatars considering the number of times we have spent on working on our business idea. But you did definitely a great job describing it, and to be honest, I am confident that your business idea can totally be a success.

    ReplyDelete

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